In the digital world we live in, what matters most is to stay competitive. To achieve this goal, you need to maintain a strong presence that expresses your values in a creative but also well targeted way. This requires much more than just having a beautifully designed website, and a standard presence in social media platforms.
First of all you have to keep in mind a simple but very useful rule: Detail, is what makes a major difference. It’s what makes you stand out, it’s the power factor that make the audience think of you as the best solution answering their needs among the fierce online competition they come across.
Consider that you’re not the only one with an online presence, your competitors also added an integrated online marketing strategy and used assistance to make it work well.
Reading all these, you may have concluded that putting all the possible efforts to bring results is the one-way ticket to success, but it’s not. Apart from spending lots of time working, you need to find the strategy that perfectly fits your needs, your goals, your perspective. Your work needs to be shield with your personal, tailor-made… Monogram! And this is where we come in.
Digital marketing consists in a wide range of online marketing functions and after 16 years of experience on the field we own them all. But believe it or not, you don’t really need them all. In fact, some of them, may be totally irrelevant and useless for you.
First things first we need to know you. To understand what you need and what you want to achieve. This is important to create a personalized campaign fitting you perfectly… just like a tailor-made tuxedo! A smart customized strategy is what matters most for a successful but also profitable online presence and we are here to offer that with our services:
SEO is the process of improving the visibility of a website in a search engine’s organic search results. To do that we firstly need to conduct a research to find out which are the famous terms your audience uses to search what you have to offer. Once we know that, we can go on a step further and optimize your websites content by using these terms in it. To enhance your website’s visibility we use the help of SEM, a process of gaining traffic by purchasing ads on search engines. SEO & SEM both use keywords to drive traffic to a webpage as people use mainly search engines to find what they’re looking for. SEO and SEM are two procedures that work together. SEO rewards with organic listing gains and SEM helps with creating effective and targeted advertisements that help users navigate to your site with keywords that you didn’t rank for, organically
Programmatic marketing is one of the smart solutions we offer to make your strategy successful. With programmatic marketing, we can target the exact type of audience you wish to show your advertisements. This method can encompass segments across demographics such as age, gender and social standing, to geographic in certain areas. Added to these, we can limit the ads to certain times of the day, as well as the frequency, and the publishers who you want to show your ads. In this way we create effective ads delivered to the right audience at the right time.
Additionally, programmatic media marketing is based on an algorithmic purchase and sale software which runs in real time automatically without having to rely on the human factor for manual insertions and manual trading.
With Programmatic media buying, we can tailor a specific message together with a creative visual and show it to the right context at the right time, to the right person.
Display Ads, commonly known as banner advertising is a form of promoting your brand or products through conveyed commercial messages which can be communicated in a wide range of ways using: text, logos, animations, videos, photographs, or other graphics. With display advertising we target users with traits to increase the ads’ effectiveness.
Social media advertising is a procedure used to advertise your brand on social media platforms. Social networks use personal information to serve highly relevant advertisements based on interactions within a specific platform. When target market aligns with the user demographics, social advertising can increase effectively the conversions and sales with lower cost of acquisition.
Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted. The most popular social networks currently are Facebook, LinkedIn, Google+, Twitter, Instagram, and YouTube.
So…Which one of these methods are the ones to open the way to your success…. All of them or maybe some? Let’s find out! Contact us, to get your one of a kind Monogram!